At Spirit Airlines we aren’t ashamed to be on the less luxurious side. So instead of trying to blend in with the other airlines, we created a campaign that celebrates their easy going spirit.
There are lots of reasons to complain about flying. Lines. Delays. Fees.
But we’re not for the complainers.
We’re for the people who can ride the wave to their next adventure.
Roll with the punches. And come home with a story to tell.
Because that’s the Spirit we believe in.
PRINT, CONTEXTUAL BANNERS, APP, SOCIAL, STUNT
CONTEXTUAL BANNERS
We’ll entice people by cheekily showing the value of travel in unexpected places online.
APP: “Spontaneous Spirit”
For Spirited travelers, we offer an app that allows them to book spontaneous flights and connect on the ground.
STUNT - TikTok
A go-with-the-flow attitude and a backpack are all that’s needed for a trip of a lifetime. To prove it, we hit up Venice Beach in search of a spontaneous spirit.
SOCIAL IN-FEED
We create a silly “Spirit Affirmations” Instagram account… a reminder that travel is meant to be fun, not stressful! You’re in the airport—you’re already winning!
SOCIAL UGC
We'll start a hashtag to allow Spirit travelers to share their take on #That’sTheSpirit.
ART DIRECTOR: Consiglia Iovine
COPYWRITERS: Colette Ussery, Mackenzie Horras, Nick Di Pol