While at RPA, I worked on some social projects for Honda.
IG, TW, TikTok, Pinterest
Agency: RPA
Client: Honda
AD: 🙋♀️
CW: Robert Heckert
CDs: Romeo Cervas and Paul Fung
Overview
At RPA, I worked on Honda's social channel, which required concepting social-first ideas for monthly cultural moments. Each month, we identified holidays that could work for fun, authentic social projects, finding relevant creators for collaborations and supervising production to ensure platform-native execution.
Here are some highlights:
Mental Health Month: Honda Affirmations
Coming off the holiday season, people need a boost of positivity heading into the new year. We briefed a social creator/illustrator to create GIF stickers featuring psitive affirmations. This way, we connected mental wellness to Honda's spirit of powering dreams in a format people could share.
Illustration/Animation: Alix Northrup
Honda Tigers for Chinese New Year’s - IG / TW
Hondas are fierce, reliable, and tough, qualities they share with the Tiger, the Chinese New Year animal for 2022. To celebrate the holiday, we showcased Honda models "born" in past Tiger years, connecting the brand's legacy of beloved vehicles to the cultural celebration.
Pi Day Influencers Collab - IG/TW/TikTok/Pinterest
Speedometers, steering wheels, tires, the H-badge, tons of Honda objects perfectly fit the shape of a pie. We partnered with food creators Pie Goddess and Eric John Pizza Art to bring this insight to life, incorporating Honda elements into their pie designs for a playful, scroll-stopping moment that felt native to social.
Click on video to watch with audio
