Agency: Saatchi & Saatchi
Client: Toyota
AD: 🙋‍♀️
CW: Tony Krol
ACDs: Phil Samartan and Hunter Pinnell
CD: Jake Mikosh
Producer: Brandon Kusher and Dustin Oliver
Director: André Stringer

The Challenge

Create snappy 15-second spots that show how Toyota's features enhance everyday life, captivating potential buyers actively searching for their next ride while promoting the entire lineup, not just one model.

The Solution

The “Let’s Go” campaign transform ordinary moments into thrilling adventures, inviting viewers to take the wheel and embrace life's exciting possibilities with Toyota.

My Role

I was involved from concept ideation through production execution, working through pre-production for the 8 spots, and was on set supporting production art direction to bring the "Let's Go" energy to life.

The Outcome

Successfully created engaging 15-second digital stories that promoted Toyota's full model range to in-market buyers while maintaining the adventurous brand spirit and visual cohesion across all executions.