Most people see Camry as familiar, nothing special, Camry is what they have in mind when
they think of the generic idea of “a car”. They think they know Camry’s vibe.
With this campaign, we are showing that the new Camry is more than what people think. Camry is a vibe.
And it amplifies any vibe. So whatever your vibe is, it’s a Camry Vibe.
Agency: Saatchi & Saatchi
Client: Toyota
Role: AD
CW: Donna Ko
ACDs: Art Boonklan and Laurie Scott
CDs: Robyn Stern and Jake Mikosh
Jr. Team: Jimmy Warshawsky and Ashley Lopez
Producer: Erica Taylor
Director: Mia Barnes
The team’s fave cut, that will never see the light, for obvious reasons..
These Unreal Engine :6s spots, are so much a Vibe themselves, they don’t need Vibe headlines.
Vibes continue on social
Click on the video to view it with Sound
Click on the video to view it with Sound