The Challenge

Create a Women's History Month merchandise collection celebrating female empowerment, with 100% of proceeds benefiting the Downtown Women's Center.

The Concept

"Why should we live in a man's world?" We flipped the script with the "Woman Up Collection"; gutsy, bold designs that turn powerful male phrases on their heads to suit women, covering topics from mansplaining to being an alpha. The concept reclaims obstacles as fuel for empowerment.

My Role

I co-developed the concept with the team, then illustrated some of the designs for application across tote bags, sweatshirts, pillows, and other merchandise sold through RPA X GOODS.

The Impact

Featured in Adweek and Little Black Book, the collection raised funds for women experiencing homelessness and sparked conversations among female leaders at RPA.