Client: Saatchi & Saatchi
AD: 🙋‍♀️
ACD: Art Boonklan
Motion Designer: Michael Chang

Overview

I art-directed the visual identity for LIFT Conference, Saatchi's internal event exploring "making space for others while taking space for yourself" at work. I developed a bold, colorful, uplifting, and dynamic Brutalist aesthetic with animation that literally "makes" and "takes" space on screen.

My Role

Created the complete visual identity, art-directed motion design for panel intro videos, and designed all event materials.

The Outcome

A well-received, cohesive brand experience for 500+ attendees that successfully translated an abstract concept into bold, memorable visuals.