Agency: Saatchi & Saatchi
Client: Toyota
AD: 🙋‍♀️
CW: Alexis Johnson
CDs: Sandra Luciano and Jake Mikosh

The Challenge

My partner and I were tasked with adapting footage from two TV spots for social (one featuring Eli Manning!), maximizing the use of existing assets to promote Toyota’s National Sales Event..

The Solution

Leveraged evergreen social trends like "POV," "that feeling when," and "bloopers" to recontextualize the footage into platform-native storytelling that resonated on social.

My Role

Identified which social trends would work with our limited footage, developed the concepts with my copywriter partner, and supervised the editor to adapt the TV content into engaging social formats.

The Outcome

The client loved the social assets and decided to implement the same process for all Sale Event seasons going forward!