Agency: Saatchi & Saatchi
Client: Toyota
Role: Concept
CW: Alexis Johnson
CD: Annie Elliott

the opportunity

While pregnant with her 4th kid, Kylie Kelce stated on her podcast that “this year minivans are in”. We were developing a campaign that promotes Toyota’s seven-seaters, so we saw an opportunity for a collab with her. We briefed Kylie to produce a social video and 4 ad segments to include in her podcast.

the outcome

The Video got a crazy amount of love, views, and PR coverage. With more than 7.28M views on Instagram and 1.7M on TikTok, 470K interactions, and achieving a 10.3% engagement rate, ​and resulted in 5,200 new followers for Toyota USA accounts on Instagram and TikTok.