Credits

ART DIRECTOR: Consiglia Iovine
COPYWRITER: Katherine Martitsch

The Idea

Hydro Flask keeps beverages hot or cold—you decide.
Just like backhanded compliments.
The campaign plays on the duality of a backhanded compliment, there is a hot and cold element, and it’s ultimately up to the receiver to deem it as hot or cold.

We see this being much bigger than just this execution.
Stay tuned for how we bring this to life!